At the heart of Untold Lifestyle are two women leaders whose journeys span across France, Italy, Greece, USA, and the UK. We bring to the world of lifestyle management not just expertise in elegance and refinement, but also a global perspective shaped by the cultures we have lived in, and countries that we continue to explore.

Our inspiration came from recognizing a gap in our own country: while Greece is one of the world’s most beloved destinations, it has also suffered from the weight of mass tourism and the mismanagement of its natural and cultural treasures.

Over the years, traveling the world, observing and listening to industry leaders, has showed us the power of responsible tourism and inspired us to pioneer in Greece a new path where luxury experiences and cultural preservation are not opposites, but partners.

Untold Lifestyle was founded on the belief that true luxury lies in balance: exclusivity paired with responsibility, indulgence woven with awareness. We encourage travelers to slow down, savor fewer destinations more deeply, and create meaningful stories that last far beyond the journey.

For us, it’s never just about what we do, but why we do it. We aspire to turn trips into experiences, ensuring every journey leaves a person replenished and perhaps effortlessly inspired. In doing so, we hope to set a new precedent for the future of luxury travel in Greece, one that blends purpose with pleasure and shapes a more mindful industry for generations to come.

You dare, we do.

Joanna Adamopoulou & Paola Majorano